Digital Identity Protection

Take Back Control of You!

Monitor, detect and safeguard against misuse of your name, image and likeness with Fuzzy Watchdog™. Scammers don’t sleep and neither do we.

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Our Mission

Fuzzy Technologies was founded with a deeply personal mission: to make human connection safer in an increasingly deceptive digital world. After our founder and CEO Kalie Nitzsche was catastrophically deceived by someone she met online, she refused to accept that fraud, catfishing, and digital impersonation were inevitable. Instead, she built the solution with our patent-pending Automated Deception Discovery (ADD) technology, which powers the Fuzzy software suite.

Fuzzy Watchdog scans the web for misuse of a monitored person’s name, image, or likeness. Fuzzy Digital Gutcheck gives users rapid identity insight, delivering a confidence score on whether someone is who they claim to be.

In a world plagued by billions in digital fraud losses Fuzzy is reclaiming technology’s purpose: to protect, empower, and help people connect safely.

What Is Watchdog

Online Presence Monitoring

Fuzzy Watchdog is a powerful online monitoring platform that helps detect misuse of your own, or your client’s Name, Image, Likeness (NIL) online. Our proprietary technology continuously scans the web, flagging deepfake impersonations, fake social media accounts, and potential unauthorized use of photos, videos, and biography. We alert you quickly to potential issues so you can mitigate reputation loss and take action against scams and fraud.

Designed for trust and safety, Fuzzy Watchdog will also promote healthier fan communities. Product updates will allow fans to verify authentic social accounts and securely submit suspected NIL misuse to a celebrity, athlete, or creator's public profile, building a verified first-party ecosystem.

Initially a B2B solution for high-profile individuals, sports teams, and talent agencies, Fuzzy Watchdog will expand to consumers in 2026.

Intuitive Platform

Watchdog’s user interface is modern and intuitive, with seamless integration of customers’ information and their name, image, likeness tracking alerts, that helps keep data organized and accessible, whether you’re an individual or part of a larger team.

AI Powered Search

Enhanced by AI, Watchdog continuously monitors social platforms and the internet to detect and flag potential misuse of a person’s images, videos and biographic data.

Client Management

Effortlessly manage multiple clients from a single dashboard, keeping their alerts and information organized, secure, and always within reach.

Crucial Alerts

No time to check the Watchdog dashboard? No problem! Receive daily digests direct to your inbox, when potential fraud or misuse is detected. Don’t wait days or weeks for manual monitoring to uncover issues. Catch them early before they can harm your reputation or brand.

Intuitive Platform

AI Powered Search

Client Management

Crucial Alerts

Intuitive Platform

AI Powered Search

Enhanced by AI, Watchdog continuously monitors social platforms and the internet to detect and flag potential misuse of a person’s images, videos and biographic data.

Client Management

Effortlessly manage multiple clients from a single dashboard, keeping their alerts and information organized, secure, and always within reach.

Crucial Alerts

Intuitive Platform

AI Powered Search

Client Management

Crucial Alerts

Intuitive Platform

AI Powered Search

Enhanced by AI, Watchdog continuously monitors social platforms and the internet to detect and flag potential misuse of a person’s images, videos and biographic data.

Client Management

Effortlessly manage multiple clients from a single dashboard, keeping their alerts and information organized, secure, and always within reach.

Crucial Alerts

Intuitive Platform

AI Powered Search

Client Management

Crucial Alerts

What Is Digital Gutcheck™

Online Identity Verification App

Fuzzy Digital Gutcheck is a fast, user-friendly identity verification app that delivers results in seconds. Enter details such as name, phone number, age, location, photo, and our patent-pending Automated Deception Discovery (ADD) technology scans public data sources to give a confidence score on whether a person you meet online or IRL is who they claim to be or if they might be giving false information, or even be an AI bot. Users can also self-verify for a unique Fuzzy badge and QR code, helping build a safer, more authentic community. Fuzzy aids smarter decisions in online dating, marketplace transactions, hiring, and more.

Currently in Beta on the App Store, Fuzzy will release an expanded version in 2026.

Why Watchdog

Fuzzy Watchdog™ is a Must for Anyone at Risk of Impersonation or Fraud.

From financial fraud to celebrity impersonation, these are some of today’s most common, and costly threats that Fuzzy Watchdog™ defends against.

Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.
Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.
Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.
Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.

Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.
Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.
Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.
Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.

Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.
Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.
Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.
Financial Fraud
Pig Butchering, which often begins online using real or AI-generated profiles, has resulted in a loss of $75 billion over the last four years. Losses are projected to escalate to $20 trillion by 2026.
Impersonation
Scammers utilize unauthorized images of real individuals—including celebrities, CEOs, and everyday people—to create fake profiles and content, primarily for financial gain or to perpetuate other scams.
Copyright
Copyright Infringement is the unauthorized scraping and reuse of content belonging to athletes, influencers, and celebrities, diverting significant revenue streams and endangering brand equity.
Deep Fakes
Ranging from fake ads and endorsements to explicit videos, deep fakes inflict severe reputational harm and jeopardize official brand partnerships.
Fake Accounts
These accounts, including fake social media profiles and fundraisers, cause considerable financial loss to fans and inflict reputational damage when used by trolls to disseminate false information.
Fake Information
Fake stories and posts concerning public figures can spread rapidly without quick detection, leading to both financial loss and reputational harm.

Video

How Fuzzy Watchdog™ Helps Safeguard Digital Identities in a World of Fraud and Imitation.

Watch the smart and simple way to monitor for online impersonation, NIL misuse and fraud.

Features

Monitor. Detect. Protect.

Your online identity deserves real-time protection. Watchdog’s powerful features monitor for potential misuse of your name, image and likeness 24/7. Scammers never sleep. And neither does Watchdog.

Desktop and Mobile Platforms

Whether you’re at your desk or on the go, Fuzzy Watchdog’s mobile and desktop platforms give you complete access to every feature—day or night, anywhere in the world.

Desktop and Mobile Platforms

Our platform consistently outperforms competitors in speed and efficiency.

Lightning Fast

Search results within hours, not days or weeks, thanks to our speedy and continuous A.I. powered search software.

Lightning Fast

Search results within hours, not days or weeks, thanks to our speedy and continuous A.I. powered search software.

Relentless Coverage

Fuzzy Watchdog™ monitors for uses of your name, image and likeness across the internet.

Relentless Coverage

Fuzzy Watchdog™ monitors for uses of your name, image and likeness across the internet.

Regular Alerts

Receive alerts through your Fuzzy Watchdog dashboard and via daily emails when uses of your or your client's name, image likeness are found online. Catch impersonation and misrepresentation early to thwart reputational damage.

Potential impersonation detected on a donation platform. Check the authenticity of post, and if fraudulent, initiate immediate takedown.

24/7 Monitoring

Your digital identity never sleeps — and neither does Watchdog. Get alerts all organized in one intuitive client dashboard that keeps you up to date around the clock.

24/7 Monitoring

Your digital identity never sleeps — and neither does Watchdog. Get alerts all organized in one intuitive client dashboard that keeps you up to date around the clock.

Coming Soon

Fuzzy Watchdog™ for Consumers.

Join the Waitlist

The Just Lookin Out Podcast with Fuzzy Founder, Kalie Nitzsche

Just Lookin’ Out is the first podcast from online safety advocate Kalie Nitzsche who was inspired to create this show after being spectacularly duped by a guy she met on the dating apps. It’s a safe place to share, relate, commiserate, and get practical tips about how to survive this fast-paced digital first world.

Apple Podcasts

Watch on YouTube

FAQ

Frequently Asked Questions

These are our most frequently asked questions. If you can't find what you are looking for don't hesitate to contact us.

What is Fuzzy Watchdog™
How does Watchdog find content about me?
Does Watchdog use AI?
Is my personal information secure?
What does Watchdog monitor?
Does Watchdog need access to my social media accounts?
What is Watchdog Enterprise?

What is Fuzzy Watchdog™
How does Watchdog find content about me?
Does Watchdog use AI?
Is my personal information secure?
What does Watchdog monitor?
Does Watchdog need access to my social media accounts?
What is Watchdog Enterprise?

What is Fuzzy Watchdog™
How does Watchdog find content about me?
Does Watchdog use AI?
Is my personal information secure?
What does Watchdog monitor?
Does Watchdog need access to my social media accounts?
What is Watchdog Enterprise?